Interview
Conversations with industry leaders, customers, and experts on contractor data, market trends, and growth strategies.
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In this interview ACIQ program marketing manager Nichole Barker shares how contractor data improves targeting, lead quality, and programmatic advertising performance in HVAC. ACIQ is a nationwide HVAC equipment brand building a contractor-first dealer program. In this interview, Nichole Barker explains how data enrichment and contractor insights help her team find higher-quality leads, target the
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In this interview, ToolBeltData co-founder James Bowman talks about why he started the company, how the platform serves residential construction distributors and manufacturers, and how ToolBeltData fits into the broader Buildertrend ecosystem. James explains ToolBeltData’s core pillars Enrich, Explore, and Engage, shares where the company is seeing the strongest product market fit, and offers a