Case Study
Real-world examples of how companies use contractor data to improve targeting, engagement, and business performance.
-
In this interview ACIQ program marketing manager Nichole Barker shares how contractor data improves targeting, lead quality, and programmatic advertising performance in HVAC. ACIQ is a nationwide HVAC equipment brand building a contractor-first dealer program. In this interview, Nichole Barker explains how data enrichment and contractor insights help her team find higher-quality leads, target the